CN BO "TIP TH A TNG"
ANG THI MNH VO CNG NG VIT

NGUYN XUN NAM
Vic tm hiu multi-level marketing mt cch y v t hai pha s gip cho chng ta hiu ng hn v phng php ny. Bng khng, cn bo s bay qua v Nj li pha sau nhng "tn ph" ng tic...
Mt bui tra n, ti v mt vi ngܩi bn ang ngi n cm tra trong mt qun nh ti thnh ph San Jose. Trong cu chuyn lin quan v thng mi ca cng ng Vit ti vng Bc California, chng ti NJu tha nhn rng hin nay cn bo "tip th a tng" (multi-level marketing) ang p vo cng ng Vit Nam ti vng ny v c l ti nhiu vng khc Hoa K.

Ch trong mt thi gian ngn, nhiu Ǯt sng tip th theo kiu "tip th a tng" trn vo cng ng. Mt s ngܩi mi, tuyn, hay gii thiu (recruit) nhng ngܩi mi tr thnh nhng ngܩi phn phi Ƕc lp (independent distributors) trong h thng ca mnh. Mt s ngܩi khc cng gii thiu sn phm v mi mc bn b Nj tip th mt sn phm khc hay mt dch v khc. C gn mt chc nhm nh th ang n lc ti a Nj gii thiu dch v, bn sn phm hay "tuyn ngܩi mi." Hng ho v dch v cng tht a dng. No l bo him, no l u t, no l thuc Linh Chi, no l thc phm Super Blue Algea, no l x bng, no l th tn dng, no l v du lch... Mt s nhm ang pht trin mnh, mt s nhm khc khc li b "cht" sm hoc dm chn ti ch.

Nh nhng Ǯt sng "tip th a tng" nh th o t trn ngp vo cng ng, nhiu ngܩi bt u quen vi khi nim "tip th a tng."

Tuy vy, phng php tip th a tng cng l mt phng php khng gin n v nhiu nh nghin cu cng t ra bt ng kin trong mt s phng din. V d, nhiu ngܩi hi: Network marketing (tip th theo h thng) c phi l multi-level marketing (tip th a tng) khng? ( trnh vn NJ chuyn ng khc nhau, t nay v sau, chng ti xin php dng nguyn vn ting Anh hai thut ng ny thay v chuyn sang Vit ng, v s b ng nhn). Cu tr li ca nhiu nh nghin cu cng hon ton khng ging nhau.

Ngay trong trang 1 ca cun sch Build Your Own Network Sales Business, tc gi Gregory Kishel v Patricia Kishel cho rng hai khi nim ny ging nhau, khi vit: "multi-level marketing (or "network marketing," as it is often called)." Xin tm dch "tip th a tng (hoc l "tip th theo h thng" nh thܩng ܮc gi)." Nh vy, v bn cht, hai tc gi trn cho rng khng c s khc bit g gia hai khi nim ny v hai khi nim c th ܮc hon chuyn nhau, m khng c g sai c.

Khc vi quan im trn, Rod Nichols c mt quan nim khc, th hin trong cun Successful Network Marketing for the 21th Century. Trong cun sch ny, Rod Nichols a ra mt s phn bit nh sau: "Nhiu ngܩi hi: s khc bit gia multi-level marketing v network marketing l g. Vi ngܩi trong ngnh tip th cho l hai khi nim ny ging nhau v mt s ngܩi khc li cho rng hai khi nim ny khc nhau. Bn s dܧi y cho thy s d bit gia hai phng php ny. S khc bit cn bn y l vn NJ: Nhng nh tip th ܮc "gn" vi cng ty m nh th no. Trong phng php multi-level marketing, nhiu tng (levels) mua sn phm ca nhau v tr tin cho nhau. Amway v Shaklee l nhng v d tiu biu ca nhng cng ty multi-level marketing. Ch c nhng nh phn phi (distributors) no t ti tng lnh o, mi k hp ng trc tip vi cng ty, Nj mua hng v nhn chi phiu tr tin thܪng t cng ty. Mi ngܩi tng pha dܧi mua li hng hay dch v t nhng ngܩi tng trn vi gi tin cao hn t nh. cng chnh l tin li t bn s ca nhng ngܩi nhm tng trn. Cng ty tr tin thܪng cho nhng ngܩi lnh o ca tng trn v ngܩi lnh o ti phn chia li tin thܪng cho nhng ngܩi phn phi nhng tng dܧi. Network marketing th li khc. Mi ngܩi khi gia nhp NJu k hp ng trc tip vi cng ty. H mua hng trc tip t cng ty cng mt gi v cng nhn tin thܪng trc tip t cng ty. Kiu ny gn ging vi kiu franchising (hnh thc nhܮng quyn s dng tn sn phm v cho php thit lp c s thng mi mang cng tn, nh h thng qun n McDonalds chng hng), hn l multi-level marketing. H thng ny loi tr nhu cu d tr hng ho nhiu v loi tr c h thng k ton phc tp v chnh v th, va tit kim cho cc nh tip th thi gian cng nh tin bc."

Trong suy ngh ring, ti ngh rng hai khi nim ny ging nhau v chp nhn hai thut ng trn c th hon ǰi vi nhau ܮc.

MULTI-LEVEL MARKETING L G?

Trܧc ht, chng ta hy džc qua nhng kin khc nhau ca nhng tc gi khc nhau, Nj hiu r hn v vn NJ ny.

Theo David Roller, tc gi ca cun How To Make Money in Multi-level Marketing th: "Multi-level marketing hoc network marketing l mt h thng m qua cng ty m phn phi nhng dch v hoc nhng sn phm ca n qua h thng ca nhng ngܩi doanh thng Ƕc lp, khng ch Hoa K m trn c khp th gii. Nhng nh phn phi Ƕc lp tip tc gii thiu nhng ngܩi khc Nj gip h phn phi sn phm hay dch v. Qu trnh nhng nh doanh thng gip ǫ nhau (people-helping-people process) c th ܮc tip tc qua mt hay nhiu tng khc na. L mt ngܩi tip th trong h thng ny, bn c th kim tin bng hai cch:

1. Bn phn phi sn phm hay dch v ljn bn b hay thn ch ca bn.

2. Bn mi bn b hay nhng quen bit khc, tm kim c hi phn phi sn phm hay dch v.

S tham d ca bn vo mt hay hai cch trn y hon ton da vo s thch c nhn ca bn. Mt s ngܩi tp trung vo vic phn phi sn phm hay dch v. Nhng ngܩi ny ch b nhng n lc c nhn gii hn m thi. Nhng ngܩi khc khng ch tip th sn phm m cn hc hi cch pht trin s ngܩi phn phi v xy dng thnh mt t chc rng ri. Nhng ngܩi tp trung n lc vo vic gii thiu ngܩi khc c th pht trin mnh.

Hiu qu cp s nhn ny l s huyn nhim ca phng php tip th a tng. Chng ta ch c 24 gi trong mt ngy m thi. Nhng bng cch gii thiu ngܩi khc vo h thng, bn c th tng ln n lc kim tin ca bn, m khng phi tr lng cho ngܩi khc. Nh th, bn tht s c th kim tin trong lc bn ang ng..."

Gregory Kishel v Patricia Kishel nh ngha multi-level marketing nh sau: "Multi-level marketing l phng php bn hng m trong khch hng c c hi tr thnh nhng ngܩi phn phi sn phm. Nhng nh phn phi ny, ljn lܮt mnh, cng s pht trin nhng ngܩi tng dܧi (downlines hoc l levels of distributors beneath them). Tt c mi tng NJu chia li ca nhng tng dܧi. Khng da vo h thng bn s-bn l v cc phng tin qung co ǡt tin nh cc cng ty truyn thng, nhng cng ty multi-level marketing da vo h thng ca nhng nh phn phi Ƕc lp Nj ljn vi khch hng bng nhng li gii thiu. Tin bc thay v ljn tay nhng ngܩi trung gian, nhng chuyn gia khuyn mi, th ljn nhng thnh vin trong h thng ny m kt qu l cc cng ty multi-level marketing tit kim ܮc tin v nhng nh phn phi cng kim ܮc tin."

Rod Nichols nh ngha: "Network marketing l g? Tht ra, mi ngܩi M NJu tng tham d vo network marketing trong nhiu nm qua, m h khng bit y thi. Khi bn džc mt cun sch hay, dng ba ti mt nh hng tuyt vi, hoc xem mt cun phim hay, bn c k cho ai bit khng? Nu bn k, th bn l mt nh tip th theo kiu network marketing ri. Vn NJ duy nht l bn khng ܮc tr tin Nj khuyn mi cun sch , hoc phim m thi. Network marketing ch l s di chuyn hng ho hoc dch v t nh ch to, nh sn xut ljn ngܩi tiu dng, qua phng tin tip th bng li ni m thi. V d, khi bn dng nhng sn phm v bn thy tt hn nhng sn phm m bn tng thy trong tim bn l, bn k li cho ngܩi khc. Nu nhng ngܩi khc mun dng sn phm , bn dn xp vi cng ty ca bn, gi hng ljn cho h. trao ǰi vi s dn xp ny, cng ty netwwork marketing ca bn s tr cho bn mt hoa hng, ti thiu l 25%."

Nhng cng ty ni ting v multi-level marketing v network marketing l Amway v Shaklee.

PHNG PHP TIP TH KIU MI NY C T LC NO?

Amway v Shaklee l nhng cng ty khng l v ang p dng phng php ny, t nhng nm 1950. Tuy vy, ngnh multi-level marketing vn uc xem l mt ngnh cn non tr (infancy).

S non tr khng phi ti v s nm thng ra ǩi cn t ca phng php tip th ny, hay v s cng ty tham d vo phng php ny cn t, hay v s ngܩi phn phi Ƕc lp cng cha nhiu.

TNG LAI S RA SAO?

Tuy multi-level marketing ܮc xem l mt ngnh cn non tr, nhng sc sng ca n trong tng lai ang ܮc nh gi rt cao.

Chng ti tham kho mt s ti liu, sch bo v multi-level marketing v im ng nht gia cc ti liu l s nh gi rng multi-level marketing s l phng php tip th hng u (leading method) ca thp nin ti v ca th k 21.

David Roller vit: "Ngy nay, ch c mt vi t chc multi-level marketing tht ln. Th nhng, multi-level marketing s tr thnh xu hܧng chnh trong lnh vc tip th trong thp nin ti." H thng tip th ny s ܮc p dng vo vic phn phi hng lot nhng sn phm v dch v khc nhau. Trong nhng nm qua, nhng cng ty theo multi-level marketing t ra rt thnh cng, tr thnh nhng cng ty hng u trong vic phn phi cc sn phm nh hng tiu dng, m phm, bo him cng nhiu th hng ho v dch v khc. Trong tng lai, nhng hng ho v dch v ܮc tiu th qua phng php tip th ny s ܮc m rng sang cc lnh vc khc nh u t, tri phiu, du lch, bt Ƕng sn v ngay c cc dch v y t...

Cng chnh v th m cc sch bo vit v multi-level marketing NJu cho rng multi-level marketing s l phng php tip th v thng mi ca th k 21.

Nhng nh phn tch thng mi nh Robert Allen -tc gi cun Creating Wealth hay Wayne Mcllvaine -c vn thng mi, cu gim c tip th cho cng ty qung co Mccann Erickson- NJu ng vi nhau rng phng php network marketing s l "ln sng ca tng lai" (the wave of the future).

Nh kinh t Paul Zane Pilzer, tc gi cun Unlimited Wealth, k vng rng thng mi bng network marketing s gia tng gp i mi ba nm hay nm nm.

Hi Bn Hng Trc Tip (The Direct Selling Association) cho rng ngnh bn hng trc tip hin chim s thng v hng nm ljn 50 t M kim, m trong , network marketing chim ht 10 t.

Qua mt vi dn chng trn, chng ta thy rng network marketing hay multi-level marketing ܮc nh gi l phng php tip th hng u trong thp nin ti v c u th k 21.

Hin nay, qua kinh nghim thc t v xu hܧng pht trin, multi-level marketing ang to ra nhng bܧc pht trin nhanh trong thi gian ti.

VI SO SNH GIA MULTI-LEVEL MARKETING V FRANCHISING

Tuy nhiu nh nghin cu so snh s khc bit gia franchising v multi-level marketing, David Roller nhn mnh rng y l hai h thng hon ton khc nhau, v hm l khng th so snh mt cch ph hp.

Tuy vy, nhiu tc gi cng so snh hai phng php ny.

Trܧc khi i vo so snh, chng ta im li vi nt cn bn quan trng ca franchising. Franchising l mt h thng m trong mt ngܩi no to ra mt sn phm hay mt dch v, ri "franchise" (bn quyn) cho "franchisee" (ngܩi tr tin Nj mua quyn ch to, bn sn phm no ) vi mt ci gi no , cng thm mt s % no ca tng s thu nhp, m ngܩi franchisee thu vo. Henry Ford l mt trong nhng franchisers u tin s dng phng php ny, Nj to ra h thng cc ngܩi bn xe hi vo u th k ny. Gn y, franchising chnh l b quyt thnh cng tuyt ho ca McDonalds, Kentucky Fried Chicken, Holiday Inn...

Franchising l h thng mang li s giu c khng ch cho ngܩi franchisee m c franchisers -ngܩi bn quyn lm n mt lnh vc no cho ngܩi khc theo tn ca h. Trong my thp nin qua, ngܩi ta pht hin ܮc nhng mt bt li ca franchising. Mt bt li u tin l s vn cn thit b ra lm n phi nhiu, mt vi chc ngn l chuyn bnh thܩng. i vi nhng franchise thnh cng, chuyn ܮc franchising tht l cao gi. Bt li th hai ca h thng franchising l d bn c tin, cha chc bn ܮc franchisers ng franchising vi bn. Nhiu khi, ngoi tin bc, bn cn phi c lch s tn dng tt, phi c kinh nghim thng mi... Bng khng, c khi bn khng th no tr thnh franchisee ca cc franchises c ting. Bt li cui cng ca h thng franchising l mt s nh kinh doanh khng mun tr thnh nhng ngܩi vng li mt cch ngoan ngon khi nhng franchisers yu cu franchisees phi tun th gn nh tuyt i cc gii php vn hnh ca h thng franchise, ܮc tiu chun ho. Vi s rng buc nhiu iu kin nh th, h thng franchising ch ph hp vi mt s i tܮng no m thi.

Trong lc , multi-level marketing to iu kin d dng Nj gii thiu ngܩi khc vo h thng ny. L ph gia nhp ch vo khong 100 M kim, khng cn c vn phng, khng cn c nhn vin, v ܮc t do, pht trin v qun tr h thng mt cch thoi mi, theo kiu ca mnh.

S ra ǩi v pht trin ca mt h thng nhiu lc cng khng d dng g. Trong cun Who Stole the American Dream?, nh phn tch thng mi Burke Hedges nu ra mt chi tit tht ng ch : Trܧc y, Quc Hi tng c mt s vn Ƕng nhm loi b h thng franchising trong nn kinh t Hoa K. Trn 30 nm trܧc, trong lc franchising ܮc xem l mt h thng mi, cch mng ca nn kinh t, th nhiu ngܩi M t ra on ght h thng ny. S on ght l c l, khi m hng ngy bo ch thi ng ti nhng cu chuyn au thng v nhng s phn ca con ngܩi -nhng con ngܩi v mong mun lm giu, b ht tin bc Nj dnh vo , v cui cng ph sn. Quc Hi mun loi b, bo ch ph phn, dn tnh on ght..., y vy m franchising vn tn ti v pht trin cho ljn hm nay. Ngy nay, c khi chng ta s git mnh khi bit rng franchising ng gp ljn 1/3 tng sn lܮng quc gia hng nm ca Hoa K. Tht l kinh khng!

Con ܩng pht trin u phi lc no cng bng phng. Khng c cuc cch mng no l d dng c. Trong nhng nm qua, network marketing cng vy. Mi ln, ni v network marketing, ngܩi ta hay lin tܪng ngay ljn khi nim "illegal pyramid scheme," theo lut ca tiu bang Washington. Rod Nichols k li cu chuyn tht ng ngܫng m ca Ray trong thi k pht trin ca McDonalds v franchising. Anh chng Ray c mt ܧc m. Anh ta m rng mt ngy no , trn khp Hoa K, ni u cng c nhng tim McDonalds ca anh. Anh ta tin vo ܧc m y v i lang thang khp ni, rao bn franchising vi s tin ch 500 hay 1,000 M kim m thi. Tuy nhin, anh ta b ngܩi ǩi coi thܩng v cho rng: "i, cng l mt pyramid scheme na m thi." Ngy nay, khi cn phi di dng, bn thy McDonalds l g ri, pht trin nh th no ri. Network marketing hay multi-level marketing cng ang pht trin va xong giai on u, giai on cn bn, cng nh franchising trong vng 15 nm trܧc. T nay tr v sau, multi-level marketing s bܧc vo ci gi l popular growth hoc l momentum -giai on pht trin rng, m ai cng thy, cng bit v b nh hܪng. Trong thi im , ngܩi ta c mt s so snh rt ng l multi-level marketing chnh l h thng "franchise nhn dn" (peoples franchise), bi v hu nh ai cng tham d vo ܮc.

Trong d bo ny, multi-level marketing s tr thnh phng php mnh nht Nj mang sn phm, hng ho v dch v ljn vi ngܩi tiu th vo cui thp nin 1990 hay vo u th k 21.

Nhiu ngܩi cho rng multi-level marketing s thay vai tr ca franchising Nj tr thnh phng thc kinh doanh mi ca th k 21. Franchising vo nhng thp nin 70 v 80 to iu kin cho hng triu ngܩi M tr thnh nhng nh doanh thng, nhng ngܩi giu c. V trong thi gian hin nay cho ljn tng lai, multi-level marketing s tr thnh mt phng php lm n mi, s to ra nhng ngܩi giu c mi. Theo tp ch Business Connections, "Hin nay, ti Hoa K, c ljn na triu ngܩi triu ph, v trong s , 20% s triu ph lm giu trong su nm qua bng phng php tip th a tng."

S tham d vo doanh thng qua phng php multi-level marketing d dng hn nhiu so vi franchising, m mt trong nhng s d dng l multi-level marketing khng i hi phi c vn phng, khng i hi phi c nh kho hay phi c vn nhiu. Nhiu khi ch cn ng l ph mt trm M kim l bn c th tham d vo chng trnh multi-level marketing, trong lc , vi phng php franchising, c c chc ngn c khi cng chng c ngha l g.

MUN THNH CNG TRONG MULTI-LEVEL MARKETING, CHNG TA CN U T NHNG G?

Ai cng lo cho tng lai v nu multi-level marketing l mt phng php tip th ca ngy mai th hn nhin, nhiu ngܩi s mun tham d vo. Hn na, s thnh cng ca nhng ngܩi tng tham gia vo multi-level marketing trong my thp nin qua, chng t rng y l mt phng php tip th dn u trong tng lai, cn thit cho s thnh cng.

Tuy nhin, cng nh trong bt c lnh vc no, mun thnh cng cn phi c s u t. David Roller vit mt on kh hay nh sau: "Nu bn khng u t hay khng trng cy g c, bn khng t ܮc hay khng gt hi ܮc g c. Nu bn khng b tin vo trng mc tit kim, bn u c li. Nu bn khng u t c phiu, bn u th c tin li ܮc chia (dividend)."

Th th, trong lnh vc multi-level marketing, chng ta cn u t nhng g? Theo David Roller, c su "iu" sau y cn phi u t Nj thnh cng.

u t th nht: Bn phi c khong 100 M kim. Mi ngnh NJu c mt s u t khc nhau. V d, ngnh nh hng i hi u t v labor intensive -tht nhiu tin Nj thu nhn cng. V d nh ngnh bn xe hi, ca hng bn l... i hi phi c capital intensive -nhiu tin. Multi-level marketing l lnh vc u t t i hi capital intensive nht, ch khong 100 la m thi.

V sao li c chuyn cn qu t tin nh vy? Theo nghin cu ca hng trm trܩng i hc v ca chnh ph, l do u tin lm cho cc thng mi b tht bi l v thiu vn. S d, trong multi-level marketing, chng ta cn t vn l v chng ta khng cn mua v cha hng, khng cn tin thu vn phng, khng cn thu nhn vin, v cng khng cn tin tr cho franchise... Ngoi ra, mt iu thun li khc na l chng ta c th theo ui cng vic chnh ca mnh, v tin hnh multi-level marketing nh l mt cng vic bn thi gian m thi.

u t th hai: Mi ngnh multi-level marketing NJu c nhng nt ǥc th, ring bit m chng ta cn thit phi hc Nj sm kim ܮc tin -mt trong nhng Ƕng c ca vic thng mi.

Mt trong nhng iu quan trng y l chng ta phi tm nhng ngܩi thnh cng trong lnh vc multi-level marketing Nj hc kinh nghim, tm hiu. Trong lnh vc multi-level marketing, mt trong nhng nt kh Ƕc o ca n l cng lc chng ta "sm hai vai": lm tr v lm thy. Nhng ngܩi "tng trn" hay ngܩi gii thiu chng ta (uplines) s hܧng dn chng ta v thng mi, cch gii quyt vn NJ... Hu ht cc t chc multi-level marketing thܩng t chc nhng bui hi tho, nhng sinh hot c v tinh thn, cung cp nhng ti liu khuyn mi hay cc bng (cassettes hoc video) cn thit Nj chng ta gii thiu sn phm v dch v, hay tuyn ngܩi mi...

u t th ba: Lng nhit tnh sng to. y l mt s u t quan trng, bi multi-level marketing ܮc xem l ngnh enthusiasm intensive, cn nhiu nhit tnh, nhit tnh mun thnh cng trong thng mi v nhit tnh gip ǫ ngܩi khc cng thnh cng. S sng to cng rt cn thit v bn cnh nhng iu m chng ta ܮc ch bo, chng ta cn c tinh thn v kh nng sng to Nj tm nhng cch khc, mi, hiu qu hn v n gin hn Nj t ܮc mc tiu thnh cng. Trong cuc sng, cng nh trong thng mi, u ch c mt con ܩng duy nht dn ljn thnh cng, m tri li c nhiu con ܩng khc nhau dn ljn s thnh cng. S sng to nm ch chng ta t tm cho mnh mt con ܩng hu hiu nht Nj dn ljn thnh cng.

Multi-level marketing cho chng ta c hi Nj th thch kin thc kim tin, k thut lnh o v qun tr nhn s, v cch gii quyt vn NJ. Tuy chng ta da vo li khuyn, s gip ǫ ca ngܩi khc, nhng cui cng chnh chng ta l ngܩi quyt nh gii quyt mi vn NJ. V chnh v vy, chng ta cn c hai th: lng nhit tnh v s sng to.

u t th t: Kht vng gip ngܩi khc thnh cng. Nh chng ta bit, trong h thng multi-level marketing, vic chng ta bn hng (hay dch v) trc tip mi ch mang li mt ngun thu nhp m thi, ngoi ra, chng ta cn c mt ngun thu nhp quan trng khc l s % t s tin bn hng ܮc ca nhng ngܩi thuc cc tng dܧi (downlines) ca chng ta. Nhng ngܩi thuc downlines ca chng ta cn ljn chng ta, bi h cn s hܧng dn, phng php v kin thc. Chng ta cn h l v chng ta mun pht trin rng gia nh downlines ca chng ta, bi nguyn tc ca multi-level marketing l the power of people (chng ta c cng nhiu downlines thnh cng, chng ta cng thnh cng). Do vy, vic gip ǫ downlines thnh cng l mt s u t ti quan trng.

u t th nm: Thi gian ri. Trong cuc ǩi, c l c mt th bnh ǣng nht l thi gian ca mi ngܩi. Mi ngܩi, d giu hay ngho, sang hay hn, tht bi hay thnh cng... NJu c 24 gi mi ngy. Chng ta b bao nhiu thi gian trong mt tun vo cng vic thng mi l quyn ca chng ta. C ngܩi b nhiu, c ngܩi b t.

Tuy th, c mt s khc bit thi gian kinh khng gia nhng ngܩi khc nhau, trong lnh vc multi-level marketing. S khc bit ny do kh nng khc nhau ca tng ngܩi trong vic pht trin downlines. V d, bn c 10 downlines, v mi downline ca bn mi tun bn ܮc 200 la, nh th, mi tun downlines ca bn bn ܮc 2000 la; trong lc , ti ch c 2 downlines v mi downline ch bn ܮc 100 la. Nh vy downlines ca ti trong tun ch bn uc 200 la. Nguyn tc ca multi-level marketing l chng ta ܮc hܪng s % t s tin bn ܮc ca downlines, nh vy thnh qu ca downlines khc nhau, dn ljn thnh qu ca chng ta cng khc nhau.

Nh th, bn cnh vic chng ta b thi gian ca mnh ra Nj u t vo multi-level marketing, chng ta cng cn ch trng ljn s pht trin cho downlines thnh cng, v thi gian ca h cng gp phn gia tng thi gian ca chng ta.

S u t v thi gian, nh th, cng khng th ging nhau ܮc.

u t th su: i ph v gii quyt vn NJ. Trong cuc sng c khng t phc tp, v ngay trong phm vi thng mi multi-level marketing ca chng ta, cng c khng t vn NJ, t vn NJ vi uplines, downlines v c vi thng mi... Lm sao x s v gii quyt vn NJ, khng Nj cho n nh hܪng ti thng mi, cng l mt kh nng cn u t.

NHNG CCH THC KIM TIN TRONG MULTI-LEVEL MARKETING

Trong lnh vc multi-level marketing, mi cng ty c cch tr tin hoa hng khc nhau, nhng tu trung li, c mt s cch chnh sau y (theo Gregory Kishel v Patricia Kishel):

+ Hoa hng do trc tip bn hng: Khi bn trc tip bn ܮc mt mn hng hay mt dch v, bn ܮc hܪng tin li. Tin li c khi l tin hoa hng, trch t s % so vi gi bn hay c khi l s khc bit gia gi mua (s) v gi bn (l).

+ Tin thܪng t nhm (group bonus) hay cn gi l override: l s tin % m bn ܮc nhn nh vo s tin bn hng ca downlines ca bn.

+ Tin thܪng do ti lnh o (Leadership bonus): khch l tinh thn, nhiu cng ty cn thܪng cho mt thnh vin khi thnh vin gip ngܩi khc ln v tr cao hn, trong thang trt ca h thng.

+ Thu nhp t vic ti tc (residual income): y l mt c hi m nhng nh tip th theo network hay multi-level marketing rt hi lng, v n ging nh tin royalties m nhc hay kch bn. V d, chng ta gii thiu mt ngܩi mua bo him xe c. Hn nhin, qua ln gii thiu c kt qu ny, chng ta kim ܮc mt s tin hoa hng. Su thng sau, khi khch hng ܮc chng ta gii thiu li tip tc mua tip bo him. D khng trc tip gii thiu ln ny, chng ta vn ܮc hܪng tin hoa hng. chnh l tin residual income...

Trn y l nhng phng cch m ngܩi trong h thng multi-level marketing ܮc hܪng.

NHNG THUN LI V BT LI CA PHNG PHP MULTI-LEVEL MARKETING

Mi th iu c mt li v mt hi, ngay c i vi multi-level marketing.

Trong phn dܧi y, chng ti s NJ cp ljn mt li (advantages) v mt bt li (disadvantages) ca phng php multi-level marketing.

Dܧi y l bn thng k rt c Ƕng v y ca Gregory Kishel v Patricia Kishel:

1.T QUAN IM CA CNG TY

LI

+ Tin u t ܮc gim xung.

+ Chi ph qung co thp.

+ Lc lܮng bn hng c nhit tnh.

+ Li gii thiu tch cc ca ngܩi tiu th.

+ S trung thnh ca khch hng gia tng.

+ S ngܩi tip tc mua hng cao.

BT LI

+ Thi gian khi u thng mi lu hn.

+ Cc cng vic qun tr gia tng.

+ Thiu kim sot.

+ Cng vic giy t nhiu.

+ Cn phi pht trin nhng kho hun luyn bn hng v nhng ti liu khuyn mi.

+ Uy tn cng ty c th b tn thng v s qu nhit tnh ca nhiu ngܩi bn hng .

2. T QUAN IM CA NGОI PHN PHI:

LI

+ Kh nng kim tin nhiu.

+ u t ban u thp, thܩng dܧi 150 M kim.

+ iu hnh thng mi ti gia.

+ Mua sn phm m bn thch vi gi s.

+ Li v vic khai thu.

+ C nhiu c hi c thm bn mi.

+ C th c s tham gia ca gia nh.

BT LI:

+ Tn nhiu thi gian.

+ Cn b nhiu thi gian cho nhng thnh vin khc trong h thng.

+ Kh bn hng.

+ Phi theo nguyn tc ca multi-level marketing.

+ Hnh Ƕng ca nhng ngܩi khc trong multi-level marketing c th nh hܪng ljn bn.

+ Phi lun lun c tinh thn cao.

+ C th phi mua mt s hng ti thiu.

+ Cn thit phi duy tr tnh trng hot Ƕng Nj khng mt i h thng.

Sau mt thi gian cn bo "tip th a tng" thi t vo cng ng Vit Nam, cn bo dܩng nh ang lng du li phn no trong thi gian qua. L do ca s lng du mt phn l do hu qu ca s ng phi vo nhng iu bt li ni trn m nhng uplines khng h nhc ljn.

Vic tm hiu multi-level marketing mt cch y v t hai pha s gip cho chng ta hiu ng hn v phng php ny. Bng khng, cn bo s bay qua v Nj li pha sau nhng "tn ph" ng tic.

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